A Strategic Future

Marketing. Brand. Sales.

It is time for a fresh view of the future

Today’s teams struggle to bring early-stage ideas to corporate scale. The best tools they have to tackle that challenge were built years or even decades ago and were designed for different purposes. Let us look at the individual components that comprise traditional toolkits to set the stage for why futureproofing is such a critical next step.

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Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

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