Andrea Kates
Purpose • Impact• Meaning
Andrea's Bio
Andrea Kates is a San Francisco Bay Area-based authority at moving innovation to revenue. She focuses on uncovering untapped opportunities and galvanizing strategic vision. For 20 years she’s led bold initiatives in virtually every sector and every geography that help companies figure out where to place their bets on emerging products, services and technologies and to scale dynamic business models. In essence: How do you disrupt before being disrupted, avoid the blind side and get ahead of the future? Leaders who work with Andrea develop a new mindset about future growth, informed by both data and new insights.
Andrea was CEO of the San Francisco SaaS software company that pioneered the application of Lean Startup with scaleup and large companies. In that capacity, she had visibility into more than 13,000 commercialization, technology, and innovation initiatives covering a broad spectrum of companies within the innovation ecosystem from government research labs to large companies (3M, Intel), and a wide range of startups.
She has “futureproofed” teams in virtually every sector including mobile (Ford US + China, GM, Audi), manufacturing/energy (ABB, Audi, GM, Shell-Asia Pacific + Europe), technology/mobile (Fujitsu, HP, Cisco); healthcare (Atrium Health, Mayo Clinic, Roche), B2C consumer goods/hospitality (United Airlines, Sodexo, ALFA-Middle East) and financial services (Allstate, AIG, Citi). Her original research in cross-industry growth was published in her book, Find Your Next.
Andrea has been the featured keynote speaker and global thought leader on the TED main stage, Aspen Ideas Festival, CXO Forum in Tokyo, Rueda de Innovación (Colombia), and in corporate settings (3M, Cisco, Phocuswright: The Future of Travel, OpenFinance Mexico: The Future of Finance, Dubai 2020). Her board affiliations include: Embrace Global, Copenhagen Fintech, OpenFinance Mexico, and Stanford University’s global institute on Responsible Digital Leadership.
Today, Andrea works with leaders to discover their best future with a tangible, practical set of steps called: GET TO NEXT.
