GET TO NEXT|Sprints
Incumbent Reinvention
Activate What Matters
Incumbent Reinvention
Aligning Teams Around Action
Making An Impact
It’s a myth that companies are bound to decay after they get big. In reality, large companies are in the very best position to innovate, reinvent, and become the major players in new markets.
But, what got them here won’t get them there.
In other words, incumbents need to get very good at reinvention, and the skills to reinvent are different from the skills that we used to create our companies in the beginning.
Even more important, incremental growth won’t be enough to fuel a new direction.
Established organizations have a tough time being innovative. Years of ample, dependable profits often leave companies weighed down by bureaucratic processes that are difficult to shed.
The reinvention skills require an entirely fresh perspective and a systematic way to incorporate new realities into our current thinking. And, to get our teams on board with a new urgency.
Who is this for?
Incumbent Reinvention is for leaders of large established companies, large organizations, and/or leaders of companies founded more than 20 years ago across any Industry (Healthcare, Financial Services, Consumer, Manufacturing, Hospitality, Travel …).
Obstacles and Opportunities
The primary indications when choosing this Sprint are one or more of the following assessments:
- Innovation has stalled
- Growth has slowed down
- New competition has entered the space
- Startups are coming into the market
- New technologies are on the edges of the market
- Products are commodifying
Objectives And Outcomes
This Incumbent Reinvention Sprint provides a new infusion of solid opportunities for real, sustained growth. Reinvented incumbents boast better economic returns than their traditional counterparts.
Scenario Example
A large financial services firm looking to fend off competition from startups recently offering novel solutions need to:
- See ahead of the future and commit to growth from new sources of revenues
- Select and master new technologies that can scale innovation
- Systematically explore new business models
- Frame innovation initiatives that can be tested in the near term
Incumbent Reinvention Modules
- What got us here…what will get us there
- Combinatorial opportunities
- Ecosystem opportunities
- Shoring up inside the 4 walls
- PERPETUAL REFRESH: People + culture
- Making the big leap
Process
- Introduction of frameworks
- Case studies + applications
- Team alignment
- Setting a path forward
Format
In-Person – Virtual – Hybrid options
Small teams
Multiple teams with breakouts
Sprints can also be conducted for individuals, teams or cohorts in 6-12-week cohorts.
FacilITator
Andrea Kates
Andrea Kates is a San Francisco Bay Area-based authority at moving innovation to revenue. She focuses on uncovering untapped opportunities and galvanizing strategic vision. For 20 years she’s led bold initiatives in virtually every sector and every geography that help companies figure out where to place their bets on emerging products, services and technologies and to scale dynamic business models. In essence: How do you disrupt before being disrupted, avoid the blind side and get ahead of the future? Leaders who work with Andrea develop a new mindset about future growth, informed by both data and new insights.
Andrea was CEO of the San Francisco SaaS software company that pioneered the application of Lean Startup with scaleup and large companies. In that capacity, she had visibility into more than 13,000 commercialization, technology, and innovation initiatives covering a broad spectrum of companies within the innovation ecosystem from government research labs to large companies (3M, Intel), and a wide range of startups.
Based on her experience, she developed the original Get to Next methodology which is specifically designed to equip corporate teams to ACTIVATE Innovation. The core components are: ENVISION emerging opportunities with fresh eyes, EXPAND rapidly through new lenses and future-focused technologies, BUILD initiatives from early stage through to scale, and ENGAGE leaders and teams with the new direction.
She has “futureproofed” teams in virtually every sector including mobile (Ford US + China, GM, Audi), manufacturing/energy (ABB, Audi, GM, Shell-Asia Pacific + Europe), technology/mobile (Fujitsu, HP, Cisco); healthcare (Atrium Health, Mayo Clinic, Roche), B2C consumer goods/hospitality (United Airlines, Sodexo, ALFA-Middle East) and financial services (Allstate, AIG, Citi). Her original research in cross-industry growth was published in her book, Find Your Next.
Andrea has been the featured keynote speaker and global thought leader on the TED main stage, Aspen Ideas Festival, CXO Forum in Tokyo, Rueda de Innovación (Colombia), and in corporate settings (3M, Cisco, Phocuswright: The Future of Travel, OpenFinance Mexico: The Future of Finance, Dubai 2020). Her board affiliations include: Embrace Global, Copenhagen Fintech, OpenFinance Mexico, and Stanford University’s global institute on Responsible Digital Leadership.
Today, Andrea works with leaders to discover their best future with a tangible, practical set of steps called: GET TO NEXT.
What Clients HAVE TOLD US
Andrea understands the critical elements that drive innovation and forward momentum for large companies and organizations that have a 20 year+ track record. She’s a dynamic facilitator with original tools—custom-crafted to get teams unstuck. Andrea’s impressive track record with global teams representing virtually every industry has prepared her to be a master coach to lead organizations toward their “next”.
