GET TO NEXT|Sprints
Maximum Value Ecosystems
Activate What Matters
Maximum Value Ecosystems
Aligning Teams Around Action
Moving Beyond A simple Platform Mindset
Over the past twenty years, we’ve shifted from a world where information was power, to a world where our data is transparent. Customers can see our pricing. Our competition can dig deep into our strategies. Not to mention that business moves at an incredible increasing pace.
That means if we’re a bank (for example), we can’t keep customers loyal and new customers coming simply by offering slightly higher interest rates than the bank next door. “We can’t be the fastest snail in the snail race.”
Instead we need to evolve our thinking and envision ourselves 10 steps ahead to uncover unmet needs of our customers. If we’re in financial services for example, we need to remove friction from transactions, and build a seamless experience for the entire “payment, credit, saving, transaction, investing” client journey.
At the basic level, moving forward in an interconnected market requires insights beyond our traditional thinking about industry verticals, omni channels and platforms, not simply point solutions.
There’s a much more powerful model that we can harness to accelerate the pace of growth and our impact on the community: We can apply three distinct types of ECOSYSTEM frameworks: Minimum Viable Ecosystems, Maximum Value Ecosystems, and Maximum Impact Ecosystems.
Ecosystem thinking applies well to the financial industry and is easily demonstrated because of the interconnected nature of payments, credit, financial planning, purchase transactions, and investment instruments. But of course this holistic approach can be applied to any industry.
Who Is This For?
Maximum Value Ecosystems are particularly important and useful to:
- Line of business leaders within existing companies
- Startup teams that want to collaborate and contribute more effectively
- Individuals who are charged with revenue growth
Obstacles and Opportunities
Companies need a more interconnected approach to growth. The opportunity that presents itself is to create a rising tide that lifts many boats (existing players) + to create new “waterways” of opportunity for new players.
Objectives And Outcomes
Our goal with the Maximum Value Ecosystem Sprint is to develop your ecosystem roadmap that identifies the opportunities and shows the path and process to connect with new partners, vendors, collaborators, and customers as a highly innovative growth strategy
Sprint Sequence
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Why growth requires ecosystems today
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Explaining Minimum Viable Ecosystems (Traditional interdependence)
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Exploring Maximum Value Ecosystems
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Discovering Maximum Impact Ecosystems
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Trust as the core value for today
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Community impact (not individual “winning”) is the long view value
Sprint Format
In-Person – Virtual – Hybrid options
1-2 Days
Group size 10-50
Sprints can also be conducted for individuals, teams or cohorts in 6-12-week cohorts.
Facilator
Andrea Kates
Andrea Kates is a Silicon Valley-based expert at moving innovation to revenue. For 20 years she’s led bold initiatives in virtually every sector and every geography that help companies figure out where to place their bets on emerging products, services and technologies and to scale dynamic business models. In essence: How do you disrupt before being disrupted, avoid the blind side and get ahead of the future?
Based on her real experiences over two decades, Andrea invented two unique methodologies to equip leaders with novel tools for transformation. Her first book, Find Your Next focuses on how companies like PF Chang’s, IndieGoGo, GM, Hyatt, GE, and Autodesk applied cross-industry insights to capture new markets. Futureproofing : Next provides an end-to-end operating system for innovation at corporate scale based on four critical leadership proficiencies: SEE, LEARN, DECIDE, and COMMIT.
Today, Andrea works with leaders to discover their best future with a tangible, practical set of steps to get there called: Get To Next. She also serves as innovator in residence and executive leadership expert for companies that need a new path to growth.
Technology/mobile experience (Fujitsu, Intel, 3M, HP, Cisco, Siemens); healthcare/biotech (Atrium Health, Mayo Clinic Ventures, Roche), B2C consumer goods/hospitality (United Airlines, P&G, Hyatt, Stitch Fix, Phocuswright, Sodexo, ALFA-Middle East, JLL) and financial services/fintech (SuMi Trust—blockchain, Allstate, AIG, Citi).
Experience as KEYNOTE SPEAKER: TED main stage, Aspen Ideas Festival, CXO Forum in Tokyo, Dubai 2020, Rueda de Innovación (Bogota). INNOVATOR IN RESIDENCE: Capgemini Applied Innovation Exchange, Cisco, eLab@Princeton University, Silicon Valley Digital Business College, Hitotsubashi University, and Business Institute Denmark. BOARD MEMBER: OpenFinance Mexico, Copenhagen Fintech (4+ unicorns in 4 years) ADVISOR to Stanford’s Institute on Responsible Digital Leadership and Shimizu (Japan).
What Clients HAVE TOLD US
Innovation has become the buzzword for new thinking. Andrea has truly created a playbook to make innovative thinking something that can actually be implemented. It’s what we’ve all needed! Working with Andrea Kates brings a sense of new possibility, the spirit of co-creation, as well as an ecosystem-based strategic mindset that drives all of us to go bolder.
There has never been more pressure on business leaders to innovate than today. Market pressures, geopolitical shifts, changing technology paradigms, you name it. There has simply never been a more urgent need to identify solutions to new and important problems than right now. But how do you go about venturing into the unknown and emerging stronger for it?
The Get to Next methodology delivers an essential set tool that will help you navigate the challenges ahead of you. You will find it not only a great read, but an invaluable business asset.
