Challenge: Developing a compelling, original
strategy that would drive economic prosperity to one of the largest
regions in the United States.
Partners process: Strategic Five-Step Process that
included internal assessment, environmental scan, stakeholder
interviews, competitive analysis, and consensus building/alignment
initial engagement: 9 months for Phase One
Insights: Leading indicators of growth for
the coming decade required a significantly different approach than
“lagging indicators.” The competitive environment required a much
more proactive approach to attracting and retaining businesses in
the region. Quality of Place was extremely significant in attracting
young people, knowledge workers, and the ethnic diversity that would
drive market leadership.
Results: Unanimous approval of a 10-year