Regional Economic Development

Challenge: Developing a compelling, original strategy that would drive economic prosperity to one of the largest regions in the United States.

SUMA Partners process: Strategic Five-Step Process that included internal assessment, environmental scan, stakeholder interviews, competitive analysis, and consensus building/alignment sessions.

Length of initial engagement: 9 months for Phase One

Insights: Leading indicators of growth for the coming decade required a significantly different approach than “lagging indicators.” The competitive environment required a much more proactive approach to attracting and retaining businesses in the region. Quality of Place was extremely significant in attracting young people, knowledge workers, and the ethnic diversity that would drive market leadership.

Results: Unanimous approval of a 10-year strategy.