Medical Complex

Challenge: How to position a large, multi-member health complex.

SUMA Partners process: Internal interviews at all levels (executives, staff, stakeholders) 

Length of initial engagement: 6 months for Phase One. 1 year for Phase Two. 

Insights: Consensus among internal executives was best achieved when faced with lucid data reflecting customer requirements. People who had previously believed that they “had no competition” understood that there was an urgency to becoming more proactive in their competitive strategy.

Results: New competitive positioning, including national and international initiatives