Challenge: How to position a large,
multi-member health complex.
Partners process: Internal interviews at all levels
(executives, staff, stakeholders)
initial engagement: 6 months for Phase One. 1 year for
Insights: Consensus among internal
executives was best achieved when faced with lucid data reflecting
customer requirements. People who had previously believed that they
“had no competition” understood that there was an urgency to
becoming more proactive in their competitive strategy.
Results: New competitive positioning,
including national and international