Professional Services Company

Challenge: How to grow the revenues of a small, company with a global presence that wrote the book on personality profiles.

SUMA Partners process: In-depth competitive assessment, internal interviews, customer experience analysis. 

Length of initial engagement: 1 year

Insights: The company needed to focus on its online presence as more than a clickable catalogue. The reports had to be designed from the user’s perspective, with direct linkages between personality insights and payback to the clients.

Results: Major overhaul of online presence that reflected e-commerce priorities. New channel sales approach that yielded 25% new sales over the first 6 months.