Pharmaceutical Company

Challenge: Pharmaceutical company specializing in women’s health and nutraceuticals needed to increase sales throughout the United States.

SUMA Partners process: Secondary data analysis, interviews with the distributors, customer focus groups.

Length of initial engagement: 1 year engagement.

Insights: Women’s health issues on intimate topics (menopause, feminine health and wellness) require unique methodologies to arrive at sales strategies. The target market’s lack of awareness about options was the key to the refocused strategy…build overall health awareness and product sales will follow.

Results: Successful introduction of new product to the target group through a “pull” strategy that included communication pieces for physicians, internet information, and peer-to-peer conversations.