Pharmaceutical company specializing in women’s health
and nutraceuticals needed to increase sales throughout the
Partners process: Secondary data analysis, interviews with
the distributors, customer focus groups.
initial engagement: 1 year engagement.
Insights: Women’s health issues on intimate
topics (menopause, feminine health and wellness) require unique
methodologies to arrive at sales strategies. The target market’s
lack of awareness about options was the key to the refocused
strategy…build overall health awareness and product sales will
Successful introduction of new product to the target group
through a “pull” strategy that included communication pieces for
physicians, internet information, and peer-to-peer