How to get started working with SUMA Partners
Level
One Assessment
Approximate
Length of Engagement: 3-12 weeks
Description: Snapshot
of internal and external perspectives on opportunities for growth.
Methods:
Five-Step SUMA Process: Assessment Tools (quantitative and
qualitative)
Deliverables: Formal gap
analysis Qualitative mapping Customized recommendations for
developing high-yield initiatives
Level
Two Team Priority
Sessions
Approximate Length of
Engagement: 3-12 weeks
Description: Intense sessions designed to
build consensus around top priorities. Recommended as offsite
sessions that incorporate research findings and competitive
alternatives
Methods: Five-Step SUMA Process: Whole brain
market knowledge
Deliverables: Identification of sweet
spot Aligned strategy for achieving growth Top level blueprint
for action
Level
Three Custom Tailored
Research
Approximate
Length of Engagement: 12-16 weeks
Description: Secondary research analysis,
electronic feedback, live interviews, focus groups, day in the life
profiles, customer experience research
Methods: Five-Step SUMA Process: Outside-In
Perspective (quantitative and qualitative)
Deliverables: Data
synthesis Qualitative / experiential excerpts Competitive
mapping Positioning maps Key performance indicators
Level Four Strategic
Process
Approximate
Length of Engagement: 3 months – 12 months
Description: Defining and executing
competitive positioning
Methods: Five-Step SUMA Process: Dynamic
Positioning
Deliverables: Synthesis of
data Environmental scan Stakeholder imperatives Strategic
game plan
Level Five Implementation
Approximate
Length of Engagement: 6 months – 24 months
Description: Systematic implementation of
competitive strategy
Methods: Five-Step SUMA Process: Implementation
Tools
Deliverables: Metrics and
milestones Competitive dashboard Cross-functional action
plans Results that are tied to strategic
goals
For more information on how to get
started call Andrea kates at (713) 622-4880
|