Lynn Godwin, PhD

Lynn is an expert in consumer behavior, market analysis,
marketing applications, marketing management, survey instrument design, and model building for strategic management decision making. His research has appeared in numerous marketing publications. Projects Lynn has directed include: Eatzi’s (market expansion), City of Houston (data analysis), Collaborative for
Children (statistical analysis) as well as projects for Del Webb Corporation, AARP, and Cingular Wireless.

His in-depth knowledge of statistics and survey methodologies
brings considerable rigor to SUMA Partners’ quantitative and qualitative research. He has directed many projects concerning customer input and market leadership and is considered an
industry expert in aggregation groupings.

Lynn received his MBA in marketing from the University of Memphis, and his Ph.D. in research design, statistics, and human behavior from Vanderbilt University.