<< Back to Step One                                  Go to Step Three >>  

SUMA conducts a comprehensive assessment of:

• Customer, prospect and stakeholder points of view

• Competition

• Emerging products and services

• Industry situation

• Key market trends

Our ability to ask the right questions lets us identify “leading indicators” – data that can lead to new opportunities and allow
us to provide a clear picture of the competitive environment

 

 

 

 

 

Customer Experience
Beware of expectation/reality gaps caused by hidden factors.