Andrea Kates

Andrea Kates specializes in market growth. Her natural acumen for analysis as well as strategic problem solving has resulted in directing a wide range of organizations toward new positions in the market. Trained for over 20 years in traditional market research and strategic planning skills, Andrea puts business analysis into action. Starting in 1989, she has worked with SUMA Partners to help clients build market share in previously untapped markets.

From healthcare to hospitality, in both business-to-business and consumer/retail arenas, Andrea has been the principal in charge of many Fortune 500 Company accounts and has led smaller firms through expansion stages to achieve hyper-growth. Her client list includes: American General Life (Process Improvement), JPMorgan Chase (Product Portfolio Expansion), XO Communications and Cingular (Market Expansion and Profitability),  KPMG (Market Expansion Strategy), Memorial Hermann Healthcare System (Customer-Centric Initiative—Priorities for Top-Line Growth) and Hewlett Packard (strategic growth.) She has also worked with public, non-profit and government entities (e.g., Susan G. Komen Foundation) and smaller companies to align management strategies with market and customer opportunities.                                  

On an international basis, Andrea was the principal in charge of a multi-year project for Royal Dutch Shell that implemented customer satisfaction metrics in Asia/Pacific and Europe, with an emphasis on Kuala Lumpur, Singapore, Melbourne, London, and the Hague.

Honors graduate: University of Michigan , Ann Arbor and University of Houston, Executive MBA Program.

 

Andrea Kates